ABC News called information technology "pink slime." Now, USDA says information technology tin can be labeled "ground beefiness."

USDA sides with BPI, allowing it to call its product commonly called

iStock / skhoward

On the semantics of a production that scandalized America—and is now on a comeback tour.

Beef Products Inc. (BPI), the Southward Dakota-based meat processing company at the center of 2012's "pink slime" controversy, but won a long-sought semantic victory. For years, the company has argued that its signature product is safe, wholesome, and not unlike everyday burger meat. Now, BPI has enlisted a powerful ally in its endeavour to recoup its image and reclassify its product: the federal government.

Later a months-long evaluation, the United States Section of Agriculture's Food Rubber and Inspection Service (FSIS) determined in Dec that BPI's signature product—the offer famously called "pink slime" in an ABC News exposé that got the network in a lot of trouble—can exist labeled "ground beef." Legally speaking, it's now no unlike from ordinary hamburger, and could fifty-fifty be sold directly to the public.

"After reviewing BPI's submission of a new production and new production process, FSIS determined that the production meets the regulatory definition of footing beefiness under the law in ix CFR 319.15(a) and may exist labeled appropriately," a FSIS spokesperson told me, in an emailed statement.

FSIS calls it a "new" product considering BPI's procedure has evolved substantially since 2012—though how exactly it has changed is not immediately clear, for reasons I'll explicate.

In case you missed the 2012 ABC News segment that starting time introduced the term "pink slime" to the public, or don't remember details from the moving ridge of coverage that followed, here'south some background.

As cattle carcasses are turned into steaks at a processing plant, knife-wielding workers cut fatty edges off the meat. These carcass cuttings, or "trim"—nigh 1/3 of each brute's weight —contain pocket-size portions of edible meat, which can be used to make ground beef. The challenge is that hamburger makers ever have a target fatty content in listen. According to USDA, footing beef tin't incorporate more than 30 percent fat, while "lean" footing beefiness, for instance, must contain less than 22.5 percent fatty. How to make sure that the standard trim coming off cattle—typically 50 pct meat, fifty percent fat—ultimately results in a product that hits the precise fat content required?

That'south where BPI comes in.

Is "basis beef" the right term for meat mechanically basis by centrifuge?

BPI has a symbiotic human relationship with a Tyson Foods plant in Dakota City, Nebraska, where its facility was built correct next to the shambles. (In the wake of the ABC News report, the visitor'southward orders plunged from 5 meg pounds a week to 1.5 1000000, ultimately forcing BPI to closes the three other plants information technology maintained across the country.) Tyson's beefiness trim is ferried over from the impale floor to BPI'due south plant past conveyor, where information technology'southward warmed to about 100 degrees and sent through a centrifuge that separates the fat from the meat. The liquified fat tin then be sold every bit tallow, while the resulting meat—which the industry has called "lean finely textured beef," or "boneless beef trimmings" in the past—is nearly fatless. BPI says its product is 95 pct lean, so only v percent fat.

That product is so sterilized with a strong puff of ammonia gas to kill pathogens, as beef trimmings are especially susceptible to contagion. (Ammonia might sound scary, but it's a mutual food additive and processing amanuensis that's mostly regarded to exist safe in pocket-size amounts.) From there, it'southward sold to meatpackers who mix it in with their ground beef to lower the fat content as desired. For decades, information technology was a booming business organisation, and BPI had claimed that its product was present in over lxx percent of footing beef sold in the U.S. before 2012.

How Beef Products Inc.'s lean finely textured beef product gets made into ground beef Hillary Bonhomme

The art of the trade: How the burger patty gets made

Withal, when beef is not just "ground," but rendered into fine paste through an intensely mechanical process, the question remains: What should nosotros call information technology? If it can't be chosen "pink slime," what words should nosotros utilize?

Since 1994, the government's opinion has been clear. Lean finely textured beef (LFTB) has been a "qualified component" of hamburger, meaning it tin be included in footing beef without being independently disclosed. But it could not itself be called ground beefiness, suggesting that, in the eyes of regulators information technology was something else—a padding or additive, just not the real deal.

Some at USDA weren't comfy even with that classification. Though ABC made the term "pinkish slime" famous, the network didn't really coin it. The term originated with a USDA microbiologist, David Zirnstein, who used information technology in a 2002 email to agency staff. According to a 2009 report from The New York Times's Michael Moss—part of a series of manufactures on food condom in the ground beef industry that would ultimately earn him a Pulitzer Prize—Zirnstein was troubled by the production method. "I exercise not consider the stuff to be ground beef, and I consider allowing it in ground beef to be a form of fraudulent labeling," he wrote in the electronic mail, according to Moss's report.

Several years after, ABC released the now-infamous segment that lead to the "pink slime" hysteria of 2012. BPI argued that the network's characterization was false and defamatory, ultimately suing it for ane.nine  billion dollars. That lawsuit was settled out of court in 2017 for an undisclosed sum, thoughThe Chicago Tribune and other outlets have reported a settlement of at least $177 meg paid out by ABC and then far. ABC, according to the terms of its settlement, admits no wrongdoing and has stood by its report. And though BPI has managed to compensate some of the economic impairment from the fallout, most Americans however call up of "lean finely textured beef" as "pinkish slime."

That may be about to change. Since the 2012 incident, BPI has launched a entrada chosen "Dude, it's beef," trying to spread awareness most its processes while insisting on language it feels is fair. "Footing beefiness has always been made with beef trimmed from the whole musculus cuts," the company points out on its website. "The departure is the precision with which nosotros are able to trim the meat."

That try culminated in 2018, when BPI, citing advancements to its process, formally asked FSIS to consider whether its product might just be called "ground beefiness."

"Information technology was an extensive review that took well over half dozen months and included consumer reviews, nutritional panels, tours of the plant where agency folks could get a first-mitt look at the procedure and sympathize what we are doing at BPI," Nick Ross, BPI's vice president of technology, told Beef Magazine, a trade publication that covers the cattle industry.

I wanted to learn more about how the procedure has changed since the ABC written report, to encounter whether information technology was technological changes that finally won the government over, or whether FSIS simply came effectually to BPI's semantic argument. When I reached out to BPI, the company provided a written statement through a spokesman.

Legally, BPI tin now sell its production under the characterization "ground beef." Simply will the rest of the world hold that's the right term?

"For over 30 years, BPI has been continuously improving its expertise to deliver lean, wholesome, nutritious, and sustainable beef. Every bit our capabilities continued to evolve and ameliorate, we pursued more than consumer-oriented means of delivering this value to our customers and in doing then have created even better products," the statement read. "As role of that evolution, final year we engaged USDA to bear a thorough review of our lean beef's labeling. After an extensive review, which included on-site evaluation of BPI'due south production procedure and the results of taste panels and consumer surveys provided by BPI, USDA concluded that our lean beef would be properly labeled every bit footing beef."

This left me with more questions than answers. How exactly has the process improved? And does the decision to pursue more than "consumer-oriented" products hateful that BPI has plans to sell its lean beefiness product directly to the public? Information technology would be a major victory for a company that has long resisted terms similar "additive" and "filler"—permit alone the pejorative "pink slime"—to exist able to sell its production to consumers, undifferentiated on the shelf from traditional ground beef.

Though a BPI spokesperson initially assured me that I'd be able to interview Craig Letch, the company'south director of food safety, Letch ultimately recanted and declined to speak to me for this story. When I sent subsequent questions by electronic mail well-nigh process changes, the BPI spokesperson responded with an additional statement:

"The development of our process since the introduction of lean finely textured beef in the early 1990s has been both continuous and extensive," the statement read. "Starting with changes in raw cloth sourcing to but boneless beef trim and standing through well-nigh every phase, as our capabilities continued to evolve and better, information technology became obvious to us that we should pursue more consumer oriented means of delivering our lean beefiness to market—sometimes even directly to the consumer. Keeping with the values that take led us to exist an manufacture leader in innovation, information technology was and is our intent to create new markets and products based upon our lean ground beef."

"I think that consumers deserve to know exactly what they're buying."

When I asked, the company denied that a consumer product is on the firsthand horizon, but refused to get into detail about future plans. "It is our intent to create new markets and products based upon our lean basis beefiness, but we don't take whatever new products to announce at this time," the spokesperson said past electronic mail.

Legally, BPI can now sell its product under the label "ground beef." Simply will the rest of the world concord that's the correct term?

Meatpackers and their allies seem to take no qualms.

"We run into USDA's decision to update the nomenclature as a positive step frontwards in recognizing the evolution of the product process that produces a safe, wholesome, sustainable product," said Eric Mittenthal, vice president of public affairs at the North American Meat Institute (NAMI), a merchandise organization that represents meatpackers and processors, by email.

Simply signs suggest not anybody in the industry agrees. In an article on the evolution published by the online trade magazine Meatingplace, commenters expressed concerns that calling BPI's production "basis beef" could ultimately atomic number 82 to a consumer backlash.

"While I personally accept no issues with LFTB (or whatever yous want to telephone call it) It is a bad motility past the industry to hibernate the fact that this will exist in basis beef," one commenter wrote. "Information technology blew upward on united states of america once before, It will blow up over again."

In a comment titled "A Regulatory 'Victory' Beef Farmers Will Later Regret?," another individual said that the industry's satisfaction over the decision could exist brusk-lived, suggesting that calling a production derived by highly mechanized means "footing beef" is a slippery slope that could pave the fashion for prison cell-cultured meat companies to use the term for their own products.

Thanks to FSIS'due south decision, there's nothing stopping BPI from selling its production directly to the public

And some advocates who represent cattle ranchers—not just the packing houses, which benefit virtually from the BPI'south technology—are proceeding with circumspection.

"It's non a standalone beef product—it has to be added to ground beef," says Bill Bullard, president of R-Calf, a group that advocates for independent cattle ranchers. "So I think that consumers deserve to know exactly what they're buying. If they are every bit comfortable with information technology equally the industry says they are, and then no problem. If there are some consumers that would like to avoid it for whatever reason they may take, we believe that's the consumer's right. So our position has e'er been that the consumer deserves to know what our industry is selling to him or her, and we should be very transparent on precisely what is included in the product."

It's non like you can but go out and buy BPI's product. For at present, it's still used only as a component ingredient. But cheers to FSIS's decision, there's nil stopping the company from selling it directly to the public. The question is whether it will.